{"id":83711,"date":"2025-04-07T17:10:36","date_gmt":"2025-04-07T21:10:36","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=video&p=83711"},"modified":"2025-04-07T17:10:36","modified_gmt":"2025-04-07T21:10:36","slug":"sharkninja-ceo-mark-barrocas-on-being-great-storytellers-that-create-consumer-demand","status":"publish","type":"video","link":"https:\/\/www.mytotalretail.com\/video\/single\/sharkninja-ceo-mark-barrocas-on-being-great-storytellers-that-create-consumer-demand\/","title":{"rendered":"SharkNinja\u00a0CEO Mark Barrocas on ‘Being Great Storytellers That Create Consumer Demand’"},"content":{"rendered":"

While attending Shoptalk 2025<\/a> in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to speak with Mark Barrocas<\/a>, CEO of SharkNinja<\/a>, a global product design and technology company with a diversified portfolio of five-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Barrocas provides an overview of the business and its brands (Shark, Ninja), how SharkNinja has evolved over the 17-plus years he’s been with the company, and what he enjoys most about his role. He discusses the factors that have contributed to SharkNinja’s growth and success, its omnichannel distribution strategy, and key discussion points from his keynote presentation at Shoptalk. Lastly, Barrocas shares how he creates the right company culture to sustain SharkNinja’s innovative product development, as well as the growth opportunities he’s targeting through the remainder of the year, including expanding product categories.<\/p>\n","protected":false},"excerpt":{"rendered":"

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to speak with Mark Barrocas, CEO of SharkNinja, a global product design and technology company with a diversified portfolio of five-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Barrocas provides an […]<\/p>\n","protected":false},"author":9544,"featured_media":83716,"comment_status":"open","ping_status":"closed","template":"","coauthors":[117972],"class_list":["post-83711","video","type-video","status-publish","has-post-thumbnail","hentry","category-leadership","category-omnichannel","tag-innovation","tag-mark-barrocas","tag-omnichannel-strategy","tag-product-development","tag-sharkninja","tag-shoptalk-2025","editorial_type-video","person-joe-keenan","person-mark-barrocas","collection-today-on-total-retail","vertical-retail"],"yoast_head":"\nSharkNinja\u00a0CEO Mark Barrocas on Storytelling to Create Demand<\/title>\n<meta name=\"description\" content=\"While attending Shoptalk 2025 in Las Vegas, Total Retail's Editor-in-Chief Joe Keenan spoke with Mark Barrocas, CEO of SharkNinja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/video\/single\/sharkninja-ceo-mark-barrocas-on-being-great-storytellers-that-create-consumer-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SharkNinja's\u00a0CEO on Storytelling to Create Demand\" \/>\n<meta property=\"og:description\" content=\"While attending Shoptalk 2025 in Las Vegas, Total Retail's Editor-in-Chief Joe Keenan spoke with Mark Barrocas, CEO of SharkNinja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/video\/single\/sharkninja-ceo-mark-barrocas-on-being-great-storytellers-that-create-consumer-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/04\/video_poster_83711.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta 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