{"id":83898,"date":"2025-04-28T12:45:17","date_gmt":"2025-04-28T16:45:17","guid":{"rendered":"https:\/\/network.napco.com\/total-retail\/?post_type=article&#038;p=83898"},"modified":"2025-04-28T12:45:17","modified_gmt":"2025-04-28T16:45:17","slug":"mothers-day-spending-expected-to-reach-34-1b","status":"publish","type":"article","link":"https:\/\/www.mytotalretail.com\/article\/mothers-day-spending-expected-to-reach-34-1b\/","title":{"rendered":"Mother\u2019s Day Spending Expected to Reach $34.1B"},"content":{"rendered":"<p>Consumer spending on Mother&#8217;s Day is <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/mother-s-day-spending-expected-to-reach-34-1-billion\">expected to reach $34.1 billion this year<\/a>, according to the\u00a0<a href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/mothers-day\" target=\"_self\" rel=\"noopener\">annual survey<\/a> released today by the National Retail Federation (NRF) and Prosper Insights &amp; Analytics. The amount is up from last year&#8217;s $33.5 billion and follows closely behind the record of $35.7 billion in 2023. Eighty-four percent of U.S. adults are expected to celebrate the holiday. On average, those celebrating plan to spend $259.04 on Mother&#8217;s Day gifts and celebrations, about $5 more than they budgeted in 2024. Those purchases will be taking place online (36 percent), department stores (32 percent), specialty stores (29 percent), and local or small businesses (25 percent).<\/p>\n<p><strong>Total Retail&#8217;s Take:<\/strong> Economic challenges won&#8217;t damper the special day for moms, at least if the forecast data from the NRF survey holds true. Consumers are showing a resiliency to the economic pressures that are resulting from tariffs, inflation, and geo-political issues. However, the concern is whether these are short-term gains ahead of a prolonged down period.<\/p>\n<p>&#8220;Mother&#8217;s Day is an important holiday for many consumers, only surpassed by the winter holidays in terms of average spending,&#8221; NRF Vice President of Industry and Consumer Insights Katherine Cullen said in a <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/mother-s-day-spending-expected-to-reach-34-1-billion\">press release<\/a> announcing the survey findings. &#8220;Even in the face of economic uncertainty, consumers continue to celebrate the special women in their lives with gifts and outings.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer spending on Mother&#8217;s Day is expected to reach $34.1 billion this year, according to the\u00a0annual survey released today by the National Retail Federation (NRF) and Prosper Insights &amp; Analytics. The amount is up from last year&#8217;s $33.5 billion and follows closely behind the record of $35.7 billion in 2023. Eighty-four percent of U.S. adults [&hellip;]<\/p>\n","protected":false},"author":136,"featured_media":83899,"comment_status":"open","ping_status":"closed","template":"","coauthors":[102957],"class_list":["post-83898","article","type-article","status-publish","has-post-thumbnail","hentry","category-e-commerce","category-mobile-commerce","category-retail-stores","tag-2025-mothers-day-spending","tag-consumer-spending","tag-economic-challenges","tag-economic-uncertainty","tag-mothers-day-2025","tag-mothers-day-spending","editorial_type-news","collection-today-on-total-retail","vertical-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mother\u2019s Day Spending Expected to Reach $34.1B<\/title>\n<meta name=\"description\" content=\"Consumer spending on Mother\u2019s Day is expected to reach $34.1 billion this year, according to the\u00a0annual survey released today by the National Retail Federation (NRF) and Prosper Insights &amp; 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