{"id":85034,"date":"2025-10-22T15:30:31","date_gmt":"2025-10-22T19:30:31","guid":{"rendered":"https:\/\/www.mytotalretail.com\/?post_type=video&#038;p=85034"},"modified":"2025-10-22T15:30:31","modified_gmt":"2025-10-22T19:30:31","slug":"pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail","status":"publish","type":"video","link":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/","title":{"rendered":"PwC&#8217;s Kelly Pedersen Shares Insights on Holiday 2025 and the Rise of AI in Retail"},"content":{"rendered":"<p><a href=\"https:\/\/www.linkedin.com\/in\/kelly-pedersen-53318b6\/\">Kelly Pedersen<\/a>, a partner in <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/retail.html\">PwC&#8217;s Global Retail Division<\/a>, discusses findings from the consulting firm&#8217;s <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/holiday-outlook-trends.html\">2025 Holiday Outlook report<\/a>. With 80 percent of holiday shopping expected to be completed by Cyber Monday, Pedersen advises retailers to stock early and focus on personalized offers.<\/p>\n<p>In this video interview, recorded at <a href=\"https:\/\/tech.mytotalretail.com\/\">Total Retail Tech<\/a> last month in Atlanta, Pedersen highlights the growing role of artificial intelligence in consumer behavior, noting its rapid adoption and the potential for significant return on investment in both internal efficiencies and consumer interactions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kelly Pedersen, a partner in PwC&#8217;s Global Retail Division, discusses findings from the consulting firm&#8217;s 2025 Holiday Outlook report. With 80 percent of holiday shopping expected to be completed by Cyber Monday, Pedersen advises retailers to stock early and focus on personalized offers. In this video interview, recorded at Total Retail Tech last month in [&hellip;]<\/p>\n","protected":false},"author":14704,"featured_media":85035,"comment_status":"open","ping_status":"closed","template":"","coauthors":[139368],"class_list":["post-85034","video","type-video","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-e-commerce","category-retail-stores","tag-ai","tag-holiday-2025","tag-holiday-shopping","tag-kelly-pedersen","tag-pwc","tag-retail","tag-total-retail-tech-2025","editorial_type-video","person-kelly-pedersen","collection-today-on-total-retail","video_channel-total-retail-tech-video-channel","vertical-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PwC&#039;s Kelly Pedersen on Holiday 2025 and the Rise of AI in Retail<\/title>\n<meta name=\"description\" content=\"Kelly Pedersen, a partner in PWC&#039;s Global Retail Division, discusses the findings from their 2025 holiday survey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PwC&#039;s Kelly Pedersen: Insights on Holiday 2025\" \/>\n<meta property=\"og:description\" content=\"Kelly Pedersen, a partner in PWC&#039;s Global Retail Division, discusses the findings from their 2025 holiday survey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/10\/video_poster_85034.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"PwC&#039;s Kelly Pedersen: Insights on Holiday 2025\" \/>\n<meta name=\"twitter:site\" content=\"@MyTotalRetail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Alexis Schmigel\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/\",\"url\":\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/\",\"name\":\"PwC's Kelly Pedersen on Holiday 2025 and the Rise of AI in Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.mytotalretail.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/10\/video_poster_85034.jpg\",\"datePublished\":\"2025-10-22T19:30:31+00:00\",\"description\":\"Kelly Pedersen, a partner in PWC's Global Retail Division, discusses the findings from their 2025 holiday survey.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#primaryimage\",\"url\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/10\/video_poster_85034.jpg\",\"contentUrl\":\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/10\/video_poster_85034.jpg\",\"width\":1280,\"height\":720,\"caption\":\"PwC's Kelly Pedersen Shares Insights on Holiday 2025 and The Rise of AI in Retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mytotalretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Videos\",\"item\":\"https:\/\/www.mytotalretail.com\/video\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PwC&#8217;s Kelly Pedersen Shares Insights on Holiday 2025 and the Rise of AI in Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mytotalretail.com\/#website\",\"url\":\"https:\/\/www.mytotalretail.com\/\",\"name\":\"Total Retail\",\"description\":\"The Retailer&#039;s Source for Content &amp; Community\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mytotalretail.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PwC's Kelly Pedersen on Holiday 2025 and the Rise of AI in Retail","description":"Kelly Pedersen, a partner in PWC's Global Retail Division, discusses the findings from their 2025 holiday survey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/","og_locale":"en_US","og_type":"article","og_title":"PwC's Kelly Pedersen: Insights on Holiday 2025","og_description":"Kelly Pedersen, a partner in PWC's Global Retail Division, discusses the findings from their 2025 holiday survey.","og_url":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/","og_site_name":"Total Retail","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/10\/video_poster_85034.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"PwC's Kelly Pedersen: Insights on Holiday 2025","twitter_site":"@MyTotalRetail","twitter_misc":{"Est. reading time":"1 minute","Written by":"Alexis Schmigel"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/","url":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/","name":"PwC's Kelly Pedersen on Holiday 2025 and the Rise of AI in Retail","isPartOf":{"@id":"https:\/\/www.mytotalretail.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#primaryimage"},"image":{"@id":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/10\/video_poster_85034.jpg","datePublished":"2025-10-22T19:30:31+00:00","description":"Kelly Pedersen, a partner in PWC's Global Retail Division, discusses the findings from their 2025 holiday survey.","breadcrumb":{"@id":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#primaryimage","url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/10\/video_poster_85034.jpg","contentUrl":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2025\/10\/video_poster_85034.jpg","width":1280,"height":720,"caption":"PwC's Kelly Pedersen Shares Insights on Holiday 2025 and The Rise of AI in Retail"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mytotalretail.com\/video\/total-retail-tech\/pwcs-kelly-pedersen-shares-insights-on-holiday-2025-and-the-rise-of-ai-in-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mytotalretail.com\/"},{"@type":"ListItem","position":2,"name":"Videos","item":"https:\/\/www.mytotalretail.com\/video\/"},{"@type":"ListItem","position":3,"name":"PwC&#8217;s Kelly Pedersen Shares Insights on Holiday 2025 and the Rise of AI in Retail"}]},{"@type":"WebSite","@id":"https:\/\/www.mytotalretail.com\/#website","url":"https:\/\/www.mytotalretail.com\/","name":"Total Retail","description":"The Retailer&#039;s Source for Content &amp; Community","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mytotalretail.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/video\/85034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/video"}],"about":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/types\/video"}],"author":[{"embeddable":true,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/users\/14704"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/comments?post=85034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/media\/85035"}],"wp:attachment":[{"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/media?parent=85034"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.mytotalretail.com\/wp-json\/wp\/v2\/coauthors?post=85034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}