{"id":85495,"date":"2025-12-10T17:04:55","date_gmt":"2025-12-10T22:04:55","guid":{"rendered":"https:\/\/www.mytotalretail.com\/?post_type=video&p=85495"},"modified":"2025-12-10T17:04:55","modified_gmt":"2025-12-10T22:04:55","slug":"how-hanna-anderssons-resale-marketplace-builds-community-loyalty","status":"publish","type":"video","link":"https:\/\/www.mytotalretail.com\/video\/single\/how-hanna-anderssons-resale-marketplace-builds-community-loyalty\/","title":{"rendered":"How Hanna Andersson’s Resale Marketplace Builds Community, Loyalty"},"content":{"rendered":"

Hanna Andersson<\/a> launched its “Hanna-Me-Downs<\/a>” peer-to-peer resale marketplace in 2023 to offer parents a sustainable way to exchange pre-loved Hanna pieces and extend the life of durable, stylish clothing. It has since become the No. 1 resold children’s brand in the U.S., reselling more than 160,000 items.<\/p>\n

In this video interview, Total Retail Editor-in-Chief Joe Keenan speaks with Hanna Andersson CEO Aim\u00e9e Lapic<\/a> about its evolution into a digital-first brand, what differentiates its business within the crowded children’s market, and its robust loyalty program<\/a>. Lapic discusses the substantial growth of Hanna Andersson’s resale marketplace, how its peer-to-peer component builds community, and the retailer’s holiday strategy focused on its iconic family matching pajamas. She also shares insights into the success of Hanna Andersson’s personal shopper<\/a> program as well as her vision for the children’s clothing brand in 2026 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hanna Andersson launched its “Hanna-Me-Downs” peer-to-peer resale marketplace in 2023 to offer parents a sustainable way to exchange pre-loved Hanna pieces and extend the life of durable, stylish clothing. It has since become the No. 1 resold children’s brand in the U.S., reselling more than 160,000 items. In this video interview, Total Retail Editor-in-Chief Joe […]<\/p>\n","protected":false},"author":9544,"featured_media":85501,"comment_status":"closed","ping_status":"closed","template":"","coauthors":[117972],"class_list":["post-85495","video","type-video","status-publish","has-post-thumbnail","hentry","category-environmental-sustainability","category-loyalty-programs","category-management","category-marketplaces","tag-aimee-lapic","tag-apparel","tag-childrens-clothing","tag-hanna-andersson","tag-resale","tag-sustainability","editorial_type-video","company-hanna-andersson","person-aimee-lapic","person-joe-keenan","collection-today-on-total-retail","vertical-retail"],"yoast_head":"\nHow Hanna Andersson's Resale Marketplace Builds Community<\/title>\n<meta name=\"description\" content=\"Hanna Andersson CEO Aim\u00e9e Lapic discusses the growth of its resale marketplace and how its peer-to-peer component builds community,\" \/>\n<meta name=\"robots\" content=\"index, follow, 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