{"id":85704,"date":"2026-01-21T18:28:36","date_gmt":"2026-01-21T23:28:36","guid":{"rendered":"https:\/\/www.mytotalretail.com\/?post_type=video&#038;p=85704"},"modified":"2026-01-21T18:28:36","modified_gmt":"2026-01-21T23:28:36","slug":"pwcs-kelly-pedersen-talks-gen-z-behavior-and-ai-investment-trends","status":"publish","type":"video","link":"https:\/\/www.mytotalretail.com\/video\/single\/pwcs-kelly-pedersen-talks-gen-z-behavior-and-ai-investment-trends\/","title":{"rendered":"PwC&#8217;s Kelly Pedersen Talks Gen Z Behavior and AI Investment Trends"},"content":{"rendered":"<p>At the <a href=\"https:\/\/nrfbigshow.nrf.com\/\">National Retail Federation Big Show<\/a> in New York City last week, Editor-in-Chief Joe Keenan interviewed Kelly Pedersen, global retail leader at consulting firm <a href=\"https:\/\/www.pwc.com\/us\/en.html\">PwC<\/a>. Pedersen delves into consumer behavior trends that emerged during the 2025 holiday shopping season, particularly highlighting a &#8220;say-do gap&#8221; where consumers spent more than they initially intended. He discusses the value-oriented behaviors of Gen Z shoppers, the growing impact of artificial intelligence and agentic commerce on retailers&#8217; digital investments, and the need for clean, organized data to leverage these technologies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan interviewed Kelly Pedersen, global retail leader at consulting firm PwC. Pedersen delves into consumer behavior trends that emerged during the 2025 holiday shopping season, particularly highlighting a &#8220;say-do gap&#8221; where consumers spent more than they initially intended. He discusses [&hellip;]<\/p>\n","protected":false},"author":9544,"featured_media":85709,"comment_status":"closed","ping_status":"closed","template":"","coauthors":[117972],"class_list":["post-85704","video","type-video","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","category-e-commerce","tag-2026-national-retail-federation-big-show","tag-agentic-commerce","tag-ai","tag-consumer-behavior-trends","tag-gen-z","tag-holiday-shopping","tag-kelly-pedersen","tag-nrf","tag-pwc","editorial_type-video","person-joe-keenan","person-kelly-pedersen","collection-today-on-total-retail","vertical-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PwC&#039;s Kelly Pedersen Talks Gen Z Behavior and AI Trends<\/title>\n<meta name=\"description\" content=\"While at the 2026 National Retail Federation Big Show, Editor-in-Chief Joe Keenan interviewed Kelly Pedersen, global retail 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