{"id":85755,"date":"2026-01-28T15:24:11","date_gmt":"2026-01-28T20:24:11","guid":{"rendered":"https:\/\/www.mytotalretail.com\/?post_type=article&p=85755"},"modified":"2026-01-28T15:24:11","modified_gmt":"2026-01-28T20:24:11","slug":"allbirds-to-close-all-full-price-us-stores","status":"publish","type":"article","link":"https:\/\/www.mytotalretail.com\/article\/allbirds-to-close-all-full-price-us-stores\/","title":{"rendered":"Allbirds to Close All Full-Price US Stores"},"content":{"rendered":"

Sustainable footwear brand Allbirds announced Wednesday<\/a> it would be shuttering all full-price U.S. stores by the end of February in an effort to focus more on e-commerce and partnerships as part of its multiyear turnaround strategy. It will keep its two U.S. outlet stores and its two full-price London stores open.<\/p>\n

San Francisco-based Allbirds said in a press release the store closures would enable it to dedicate resources to its e-commerce platform, wholesale partnerships and international distributorships.<\/p>\n

“This is an important step for Allbirds as we drive toward profitable growth under our turnaround strategy,” said CEO Joe Vernachio. “We have been opportunistically reducing our brick-and-mortar portfolio over the past two years. By exiting these remaining unprofitable doors, we are taking actions to reduce costs and support the long-term health of the business.”<\/p>\n

Total Retail’s Take:\u00a0<\/strong>The shift back to e-commerce and toward wholesale is part of a five-year turnaround plan<\/a> Allbirds revealed in 2025 after revenue declined 25 percent year-over-year. The company identified several challenges it was facing, including scaling limitations, high cost structures, and declining demand.<\/p>\n

Other initiatives in the turnaround strategy include revamping the product lineup to focus on core franchises; reducing the number of SKUs; enhancing forecasting capabilities; expanding into omnichannel retail; and revitalizing the brand’s identity to move away from a focus solely on sustainable footwear and toward more comfort, performance, and verified low-carbon credentials.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainable footwear brand Allbirds announced Wednesday it would be shuttering all full-price U.S. stores by the end of February in an effort to focus more on e-commerce and partnerships as part of its multiyear turnaround strategy. It will keep its two U.S. outlet stores and its two full-price London stores open. San Francisco-based Allbirds said […]<\/p>\n","protected":false},"author":12267,"featured_media":85756,"comment_status":"closed","ping_status":"closed","template":"","coauthors":[130797],"class_list":["post-85755","article","type-article","status-publish","has-post-thumbnail","hentry","category-retail-stores","tag-allbirds","tag-allbirds-stores","tag-brick-and-mortar","tag-footwear","tag-store-closings","tag-stores","editorial_type-news","person-joe-vernachio","collection-today-on-total-retail","vertical-retail"],"yoast_head":"\nAllbirds to Close All Full-Price US Stores<\/title>\n<meta name=\"description\" content=\"Sustainable footwear brand Allbirds announced Wednesday it would be shuttering all full-price US stores by the end of February.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytotalretail.com\/article\/allbirds-to-close-all-full-price-us-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allbirds to Close All Full-Price US Stores\" \/>\n<meta property=\"og:description\" content=\"Sustainable footwear brand Allbirds announced Wednesday it would be shuttering all full-price US stores by the end of February.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mytotalretail.com\/article\/allbirds-to-close-all-full-price-us-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Total Retail\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2026\/01\/allbirds-waterproof-collection-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2030\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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