{"id":86186,"date":"2026-04-07T17:11:55","date_gmt":"2026-04-07T21:11:55","guid":{"rendered":"https:\/\/www.mytotalretail.com\/?post_type=video&p=86186"},"modified":"2026-04-07T17:11:55","modified_gmt":"2026-04-07T21:11:55","slug":"reddits-growing-influence-in-retail-bridging-the-discovery-to-purchase-gap","status":"publish","type":"video","link":"https:\/\/www.mytotalretail.com\/video\/single\/reddits-growing-influence-in-retail-bridging-the-discovery-to-purchase-gap\/","title":{"rendered":"Reddit\u2019s Growing Influence in Retail: Bridging the Discovery to Purchase Gap"},"content":{"rendered":"

At Shoptalk<\/a> in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Anna Haffner<\/a>, senior director, large customer sales, retail at Reddit<\/a>, a social network of communities where people can dive into their interests, hobbies and passions. They explore how Reddit’s massive collection of human conversations is transforming into a powerful retail engine. With commercial intent rising 45 percent year-over-year, Haffner explains how Reddit serves as a full-funnel marketing partner for major brands like Walmart and Dove, bridging the gap between discovery and purchase. <\/span><\/p>\n

Haffner also touches on what makes Reddit uniquely positioned to help brands break through fragmented consumer attention, as well as how it’s balancing artificial intelligence with human, community-driven experience on the platform. She closes the conversation by detailing the opportunities available to brands that aren’t yet partnering with Reddit.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Anna Haffner, senior director, large customer sales, retail at Reddit, a social network of communities where people can dive into their interests, hobbies and passions. They explore how Reddit’s massive collection of human conversations is transforming into a powerful retail engine. […]<\/p>\n","protected":false},"author":9544,"featured_media":86187,"comment_status":"closed","ping_status":"closed","template":"","coauthors":[117972],"class_list":["post-86186","video","type-video","status-publish","has-post-thumbnail","hentry","category-online-marketing","category-social-media-marketing","tag-advertising","tag-ai","tag-anna-haffner","tag-community","tag-discovery","tag-marketing","tag-purchase","tag-reddit","tag-social-influence","editorial_type-video","person-anna-haffner","person-joe-keenan","collection-today-on-total-retail","vertical-retail"],"yoast_head":"\nReddit\u2019s Growing Influence in Retail: Discovery to Purchase<\/title>\n<meta name=\"description\" content=\"At Shoptalk 2026, Total Retail's Joe Keenan spoke with Anna Haffner, senior director, large customer sales, retail at Reddit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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