{"version":"1.0","provider_name":"Total Retail","provider_url":"https:\/\/www.mytotalretail.com","author_name":"Joe Keenan","author_url":"https:\/\/www.mytotalretail.com\/author\/jkeenan\/","title":"Leveraging the Value of Emotional Connection - Total Retail","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Hx5JJJWwkZ\"><a href=\"https:\/\/www.mytotalretail.com\/resource\/leveraging-the-value-of-emotional-connection\/\">Leveraging the Value of Emotional Connection<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mytotalretail.com\/resource\/leveraging-the-value-of-emotional-connection\/embed\/#?secret=Hx5JJJWwkZ\" width=\"600\" height=\"338\" title=\"&#8220;Leveraging the Value of Emotional Connection&#8221; &#8212; Total Retail\" data-secret=\"Hx5JJJWwkZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mytotalretail.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"The challenge of achieving profitable growth can feel like an uphill battle for retailers seeking to build deep loyalty and brand advocacy with their customers. Increasing customer satisfaction is generally the focal point of their efforts, and in its pursuit retailers invest heavily in cross-channel experiences, unique product selection, and personalized communications and service. However, marketers aren't seeing the return on investment they desire. These initiatives and investments ignore the most important aspect of customer value: how a person instinctively connects to a retail brand \u2014 what we call \u201cemotional connection.\u201d Motista conducted a two-year study discovering the impact of emotional connection on\u00a0the buying behavior of more than 100,000 U.S.-based consumers across more than 100 brands. We compared spend level, lifetime value, brand loyalty, and advocacy of emotionally connected consumers vs. those that are only satisfied customers."}