{"version":"1.0","provider_name":"Total Retail","provider_url":"https:\/\/www.mytotalretail.com","author_name":"Jim Gilbert","author_url":"https:\/\/www.mytotalretail.com\/author\/jim-gilbert\/","title":"Marketing Offers 101: Make \u2019Em an Offer They Won\u2019t Confuse","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"l2tDrnCCH0\"><a href=\"https:\/\/www.mytotalretail.com\/marketing-offers-101-make-em-an-offer-they-wont-confuse\/\">Marketing Offers 101: Make \u2019Em an Offer They Won\u2019t Confuse<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mytotalretail.com\/marketing-offers-101-make-em-an-offer-they-wont-confuse\/embed\/#?secret=l2tDrnCCH0\" width=\"600\" height=\"338\" title=\"&#8220;Marketing Offers 101: Make \u2019Em an Offer They Won\u2019t Confuse&#8221; &#8212; Total Retail\" data-secret=\"l2tDrnCCH0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mytotalretail.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2019\/12\/outback-offer-e1576171090830.jpg","thumbnail_width":1397,"thumbnail_height":715,"description":"We all know that the most popular word in the marketing offer playbook is \u201cFREE.\u201d But \u201cfree\u201d has become so ubiquitous in the lexicon of retail and digital marketing, that it often cancels itself out. Here are some tips on how to make better marketing offers and drive more conversion and sales."}