{"version":"1.0","provider_name":"Total Retail","provider_url":"https:\/\/www.mytotalretail.com","author_name":"Todd Maute","author_url":"https:\/\/www.mytotalretail.com\/author\/toddmaute\/","title":"Big Food\u2019s Brand Reckoning: Why Scale Isn\u2019t the Same as Resonance","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mVGKwzeSfh\"><a href=\"https:\/\/www.mytotalretail.com\/article\/big-foods-brand-reckoning-why-scale-isnt-the-same-as-resonance\/\">Big Food\u2019s Brand Reckoning: Why Scale Isn\u2019t the Same as Resonance<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mytotalretail.com\/article\/big-foods-brand-reckoning-why-scale-isnt-the-same-as-resonance\/embed\/#?secret=mVGKwzeSfh\" width=\"600\" height=\"338\" title=\"&#8220;Big Food\u2019s Brand Reckoning: Why Scale Isn\u2019t the Same as Resonance&#8221; &#8212; Total Retail\" data-secret=\"mVGKwzeSfh\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mytotalretail.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2026\/01\/GettyImages-2213031321.jpg","thumbnail_width":2000,"thumbnail_height":1500,"description":"Over time, a portfolio review in which growing companies constantly evaluate their subsidiaries becomes crucial. Kraft Heinz, WK Kellogg, and PepsiCo are just some of the powerhouses that have already begun rethinking their portfolios. A disorganized portfolio isn't just a product problem; it\u2019s bad brand architecture, too."}