{"version":"1.0","provider_name":"Total Retail","provider_url":"https:\/\/www.mytotalretail.com","author_name":"Stephen Lett","author_url":"https:\/\/www.mytotalretail.com\/author\/stephen-lett\/","title":"What Would Happen if \u2026","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"CoKHVTMkO3\"><a href=\"https:\/\/www.mytotalretail.com\/what-would-happen-if\/\">What Would Happen if \u2026<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mytotalretail.com\/what-would-happen-if\/embed\/#?secret=CoKHVTMkO3\" width=\"600\" height=\"338\" title=\"&#8220;What Would Happen if \u2026&#8221; &#8212; Total Retail\" data-secret=\"CoKHVTMkO3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mytotalretail.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2016\/02\/tr_winter16_catalogcolumn.jpg","thumbnail_width":1024,"thumbnail_height":731,"description":"When developing a catalog circulation plan, a good approach is to estimate the number of names you will have in every R-F-M segment for every mailing. Make broad assumptions that the universe counts have increased or decreased from the prior year\u2019s universe at the same level your business changed for the same period."}