{"version":"1.0","provider_name":"Total Retail","provider_url":"https:\/\/www.mytotalretail.com","author_name":"Sheree Robinson","author_url":"https:\/\/www.mytotalretail.com\/author\/srobinson\/","title":"The Secret to Increasing Sales Conversions Without Sacrificing Margin - Total Retail","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"4M8XTrGq7R\"><a href=\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/\">The Secret to Increasing Sales Conversions Without Sacrificing Margin<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.mytotalretail.com\/webinar\/secret-increasing-sales-conversions-without-sacrificing-margin\/embed\/#?secret=4M8XTrGq7R\" width=\"600\" height=\"338\" title=\"&#8220;The Secret to Increasing Sales Conversions Without Sacrificing Margin&#8221; &#8212; Total Retail\" data-secret=\"4M8XTrGq7R\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.mytotalretail.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.mytotalretail.com\/wp-content\/uploads\/sites\/14\/2018\/01\/1573099_iStock_000032660206_Small.jpg","thumbnail_width":800,"thumbnail_height":600,"description":"Today's consumers have become conditioned to getting a deal, and without one, they're much less likely to make a purchase. Whether it be free shipping, percentage off an item, or some other incentive to purchase, retailers have found themselves in a position where they must sacrifice margin in exchange for conversions. But does it have to be that way? Are there tactics that online retailers can implement that enable them to have their cake and eat it too \u2014 i.e.,\u00a0maintain conversion rate (in fact, increase it!) without having to discount products? There are, and this will webinar will address them."}