1.0Total Retailhttps://www.mytotalretail.comJoe Keenanhttps://www.mytotalretail.com/author/jkeenan/The Pricing Disconnect Between Senior Retail Executives and Consumers - Total Retailrich600338<blockquote class="wp-embedded-content" data-secret="B8Nt9ghMRD"><a href="https://www.mytotalretail.com/resource/the-pricing-disconnect-between-senior-retail-executives-and-consumers/">The Pricing Disconnect Between Senior Retail Executives and Consumers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/resource/the-pricing-disconnect-between-senior-retail-executives-and-consumers/embed/#?secret=B8Nt9ghMRD" width="600" height="338" title="“The Pricing Disconnect Between Senior Retail Executives and Consumers” — Total Retail" data-secret="B8Nt9ghMRD" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
/* <![CDATA[ */
/*! This file is auto-generated */
!function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document);
//# sourceURL=https://www.mytotalretail.com/wp-includes/js/wp-embed.min.js
/* ]]> */
</script>
First Insight surveyed consumers and senior retail executives on consumer shopping habits, purchase behavior and influences driving decisions. The surveys revealed that while quality of products is most important to consumers, pricing plays a significantly more important role in how consumers make purchase decisions than senior retail executives realize.