1.0Total Retailhttps://www.mytotalretail.comJoe Keenanhttps://www.mytotalretail.com/author/jkeenan/2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond - Total Retailrich600338<blockquote class="wp-embedded-content" data-secret="AQk45DAlui"><a href="https://www.mytotalretail.com/resource/2018-email-marketing-study-how-100-of-the-top-retailers-engage-shoppers-in-the-first-45-days-and-beyond/">2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/resource/2018-email-marketing-study-how-100-of-the-top-retailers-engage-shoppers-in-the-first-45-days-and-beyond/embed/#?secret=AQk45DAlui" width="600" height="338" title="“2018 Email Marketing Study: How 100 of the Top Retailers Engage Shoppers in the First 45 Days and Beyond” — Total Retail" data-secret="AQk45DAlui" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Coherent Path evaluated 100 retailers from the Internet Retailer Top 500 list and acquired every email each of these retailers sent to email subscribers who have never purchased a product from July 2017 to December 2017. The company also purchased from each retailer and collected every email sent to them, as first-time buyers, for the first 45 days after the purchase was made from November 2017 to December 2017. Coherent Path then analyzed the communication tactics between a “purchaser” email and a “non-purchaser” email received during this time to determine how retailers interacted with the two audiences. The report also looks at how retailers are performing in other key areas such as email frequency, content and catalog exposure.