1.0Total Retailhttps://www.mytotalretail.comJoe Keenanhttps://www.mytotalretail.com/author/jkeenan/2018 Email Marketing & Unsubscribe Audit - Total Retailrich600338<blockquote class="wp-embedded-content" data-secret="FgMkLwYtaZ"><a href="https://www.mytotalretail.com/resource/2018-email-marketing-unsubscribe-audit/">2018 Email Marketing & Unsubscribe Audit</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/resource/2018-email-marketing-unsubscribe-audit/embed/#?secret=FgMkLwYtaZ" width="600" height="338" title="“2018 Email Marketing & Unsubscribe Audit” — Total Retail" data-secret="FgMkLwYtaZ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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In a continuing series of benchmark reports, Online Trust Alliance (OTA) has initiated the fifth annual Email Marketing & Unsubscribe Audit, assessing the end-to-end user experience from signup through the mailing, unsubscribe process and results. With a focus on both compliance and transparency, OTA researchers have analyzed practices and offer prescriptive advice to help marketers provide consumers with choice and control over when and what messages they receive.