1.0Total Retailhttps://www.mytotalretail.comJohan Bostromhttps://www.mytotalretail.com/author/johanbostrom/Why Product Information Management is Key to Omnichannel Successrich600338<blockquote class="wp-embedded-content" data-secret="1kFQaWm0Z4"><a href="https://www.mytotalretail.com/article/why-product-information-management-is-fundamental-to-omnichannel-success/">Why Product Information Management is Fundamental to Omnichannel Success</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/article/why-product-information-management-is-fundamental-to-omnichannel-success/embed/#?secret=1kFQaWm0Z4" width="600" height="338" title="“Why Product Information Management is Fundamental to Omnichannel Success” — Total Retail" data-secret="1kFQaWm0Z4" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.mytotalretail.com/wp-content/uploads/sites/14/2019/05/GettyImages-949245108-e1557325716935.jpg41673281Transformation in B-to-B retail can't succeed without fixing inefficient product information management practices. Executing this shift might be challenging for marketing teams, but it will prove more rewarding as the overall business is able to adapt to modern buyer demands.