1.0Total Retailhttps://www.mytotalretail.comMelissa Campanellihttps://www.mytotalretail.com/author/mcampanelli/Best-Selling Author Denise Lee Yohn on Building a Brand - Total Retailrich600338<blockquote class="wp-embedded-content" data-secret="JmCG9LqOfp"><a href="https://www.mytotalretail.com/podcast/women-in-retail-talks/podcast-with-denise-lee-yohn/">Best-Selling Author Denise Lee Yohn on Building a Brand</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/podcast/women-in-retail-talks/podcast-with-denise-lee-yohn/embed/#?secret=JmCG9LqOfp" width="600" height="338" title="“Best-Selling Author Denise Lee Yohn on Building a Brand” — Total Retail" data-secret="JmCG9LqOfp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.mytotalretail.com/wp-content/uploads/sites/14/2015/10/Screen-Shot-2015-10-27-at-4.58.32-PM.png413418Welcome to episode one of WIRLC's Women in Retail Talks podcast series. In today's episode, we're excited to offer highlights from a presentation given by Denise Lee Yohn, author of the best-selling book, "What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest," at our recent "Girl Talks" event in San Francisco.