1.0Total Retailhttps://www.mytotalretail.comMark Bunneyhttps://www.mytotalretail.com/author/markbunney/rich600338<blockquote class="wp-embedded-content" data-secret="LKVExuLVid"><a href="https://www.mytotalretail.com/article/the-future-of-customer-loyalty-and-the-tech-that-defines-it-is-in-millennials-hands/">The Future of Customer Loyalty (and the Tech That Defines it) is in Millennials’ Hands</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/article/the-future-of-customer-loyalty-and-the-tech-that-defines-it-is-in-millennials-hands/embed/#?secret=LKVExuLVid" width="600" height="338" title="“The Future of Customer Loyalty (and the Tech That Defines it) is in Millennials’ Hands” — Total Retail" data-secret="LKVExuLVid" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mytotalretail.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://www.mytotalretail.com/wp-content/uploads/sites/14/2019/02/GettyImages-672150611.jpg21191414Where loyalty used to be built on deals and discounts, fickle Millennials have turned this on its head by maintaining loyalty just to brands that can offer them an engaging experience and meet their needs at any moment, anywhere. Here are a few ways retailers can ensure they are meeting Millennial needs.