1.0Total Retailhttps://www.mytotalretail.comTim Ashhttps://www.mytotalretail.com/author/tim-ash/3 Usability Issues That Keep Visitor Groups From Buyingrich600338<blockquote class="wp-embedded-content" data-secret="zCOIrEOsw9"><a href="https://www.mytotalretail.com/avoid-these-3-usability-issues-keep-visitor-groups-buying/">3 Usability Issues That Keep Visitor Groups From Buying</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/avoid-these-3-usability-issues-keep-visitor-groups-buying/embed/#?secret=zCOIrEOsw9" width="600" height="338" title="“3 Usability Issues That Keep Visitor Groups From Buying” — Total Retail" data-secret="zCOIrEOsw9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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E-commerce web usability is a game of probability, not possibility. If you try to allocate the same weight to elements that attract product-oriented purchasers as you do comparison shoppers and casual browsers, your site will fail all of them. You need to review which groups of users you have the most of, then allocate your site's real estate to serve their needs. Web analytics is your friend here. Once you spot the patterns and know what kind of primary and secondary visitor groups you have, it's time to roll up your sleeves and get to work prioritizing changes to your website.