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<oembed><version>1.0</version><provider_name>Total Retail</provider_name><provider_url>https://www.mytotalretail.com</provider_url><author_name>Sheree Robinson</author_name><author_url>https://www.mytotalretail.com/author/srobinson/</author_url><title>A Retailer&#x2019;s Guide to Google: PLAs, PPC &amp; SEO - Total Retail</title><type>rich</type><width>600</width><height>338</height><html>&lt;blockquote class="wp-embedded-content" data-secret="XU2D2qukvc"&gt;&lt;a href="https://www.mytotalretail.com/webinar/a-retailers-guide-to-google-plas-ppc-seo/"&gt;A Retailer&#x2019;s Guide to Google: PLAs, PPC &amp; SEO&lt;/a&gt;&lt;/blockquote&gt;&lt;iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/webinar/a-retailers-guide-to-google-plas-ppc-seo/embed/#?secret=XU2D2qukvc" width="600" height="338" title="&#x201C;A Retailer&#x2019;s Guide to Google: PLAs, PPC &amp; SEO&#x201D; &#x2014; Total Retail" data-secret="XU2D2qukvc" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"&gt;&lt;/iframe&gt;&lt;script type="text/javascript"&gt;
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</html><thumbnail_url>https://www.mytotalretail.com/wp-content/uploads/sites/14/2016/03/1156091_iStock_000043931130_Large.jpg</thumbnail_url><thumbnail_width>1024</thumbnail_width><thumbnail_height>682</thumbnail_height><description>Google has been upping its e-commerce game in recent years, making it a do-or-die channel for online retailers.   Building a website, submitting a product feed and managing an advertising account are only the first steps. You need to know the strategies and best practices that will make your products stand out. You also need to keep up with the many changes to ad formats and data requirements so you don&#x2019;t miss opportunities to attract attention on the ever-important results page.  Join ChannelAdvisor for a webinar devoted to all things Google on Wednesday, April 20 at 2 p.m. EDT. We&#x2019;ll help you make the most of the many retail opportunities Google has to offer &#x2014; and how they all work together.</description></oembed>
