1.0Total Retailhttps://www.mytotalretail.comSheree Robinsonhttps://www.mytotalretail.com/author/srobinson/Why Becoming a Digital-First Brand is Key to Survival - Total Retailrich600338<blockquote class="wp-embedded-content" data-secret="dA1E4rl2lT"><a href="https://www.mytotalretail.com/webinar/why-becoming-a-digital-first-brand-is-key-to-survival/">Why Becoming a Digital-First Brand is Key to Survival</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/webinar/why-becoming-a-digital-first-brand-is-key-to-survival/embed/#?secret=dA1E4rl2lT" width="600" height="338" title="“Why Becoming a Digital-First Brand is Key to Survival” — Total Retail" data-secret="dA1E4rl2lT" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.mytotalretail.com/wp-content/uploads/sites/14/2016/02/1133445_iStock_000063587745_Large.jpg1024750The world's leading brands, from Apple to Nike to Wal-Mart, are evolving into digital-first organizations. They're investing money and resources (i.e., people) into creating product content (descriptions, benefits, images, videos, reviews) that serves as the bridge between the online and offline worlds, helping consumers shop when, where and how they want. Rich product content — available both in-store and online — has gone from a nice-to-have to a must-have for brand manufacturers and retailers looking to drive sales. This interactive webinar will help attendees transform their businesses into digital-first organizations.