1.0Total Retailhttps://www.mytotalretail.comGreg Zakowiczhttps://www.mytotalretail.com/author/gregzakowicz/rich600338<blockquote class="wp-embedded-content" data-secret="eNXDQx96kO"><a href="https://www.mytotalretail.com/article/email-and-sms-marketing-in-2024-5-trends-to-expect/">Email and SMS Marketing in 2024: 5 Trends to Expect</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/article/email-and-sms-marketing-in-2024-5-trends-to-expect/embed/#?secret=eNXDQx96kO" width="600" height="338" title="“Email and SMS Marketing in 2024: 5 Trends to Expect” — Total Retail" data-secret="eNXDQx96kO" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.mytotalretail.com/wp-includes/js/wp-embed.min.js /* ]]> */ </script> https://www.mytotalretail.com/wp-content/uploads/sites/14/2018/10/email-marketing.jpg724483Opt-in channels such as email and SMS continue to punch beyond their weight in terms of engagement and ROI. The trends from the past several years continued throughout 2023 and shed light on what we should expect to see from brands in 2024. Those trends include the following: