1.0Total Retailhttps://www.mytotalretail.comTim Ashhttps://www.mytotalretail.com/author/tim-ash/If You Must Tweak Your Way to eCommerce Success, Then Pay Attention to These Two Stepsrich600338<blockquote class="wp-embedded-content" data-secret="YnWcUmfNm7"><a href="https://www.mytotalretail.com/if-you-must-tweak-your-way-ecommerce-success-then-pay-attention-these-two-steps/">If You Must Tweak Your Way to E-Commerce Success, Then Pay Attention to These Two Steps</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/if-you-must-tweak-your-way-ecommerce-success-then-pay-attention-these-two-steps/embed/#?secret=YnWcUmfNm7" width="600" height="338" title="“If You Must Tweak Your Way to E-Commerce Success, Then Pay Attention to These Two Steps” — Total Retail" data-secret="YnWcUmfNm7" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Some websites are so broken that tweaks really aren't the best approach. Yes, you can split test your way into some minor gains, but if most of your users can't GET to your product page, or at least not the right one, then boosting conversions on product pages by single-digit percentages isn't going to make anyone very happy.