1.0Total Retailhttps://www.mytotalretail.comStephen Letthttps://www.mytotalretail.com/author/stephen-lett/Post-COVID Mailing Strategy … Be Careful Not to Overmailrich600338<blockquote class="wp-embedded-content" data-secret="4WHeSTAI20"><a href="https://www.mytotalretail.com/post-covid-mailing-strategy-be-careful-not-to-overmail/">Post-COVID Mailing Strategy … Be Careful Not to Overmail</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/post-covid-mailing-strategy-be-careful-not-to-overmail/embed/#?secret=4WHeSTAI20" width="600" height="338" title="“Post-COVID Mailing Strategy … Be Careful Not to Overmail” — Total Retail" data-secret="4WHeSTAI20" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.mytotalretail.com/wp-content/uploads/sites/14/2016/02/tr_winter16_catalogcolumn.jpg1024731Mailing catalogs requires good circulation techniques. Understand that all buyers may (or may not) be equal. Be cautiously optimistic that customers who were reactivated or who purchased new in 2020 and 2021 may perform just fine, and if so, great! I hope they do. But don’t assume they will. Test to be sure.