1.0Total Retailhttps://www.mytotalretail.comStephen Letthttps://www.mytotalretail.com/author/stephen-lett/Page Count Does Make a Differencerich600338<blockquote class="wp-embedded-content" data-secret="NFwdxweZTe"><a href="https://www.mytotalretail.com/page-count-does-make-difference/">Page Count Does Make a Difference</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.mytotalretail.com/page-count-does-make-difference/embed/#?secret=NFwdxweZTe" width="600" height="338" title="“Page Count Does Make a Difference” — Total Retail" data-secret="NFwdxweZTe" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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There's a favorable relationship between the incremental costs of adding pages vs. the actual return. Pages generate a high return on investment. For example, increasing page count from 52 pages to 60 pages yields a 15.4 percent increase in the number of square inches of selling space. Yet, typically the cost is only 7.4 percent more for the eight extra pages (again, this is approximate depending on the quantity printed).