Customer Acquisition

Parents around the country have caught their breath after surviving another back-to-school frenzy, and retailers are debriefed from the summertime rush while also preparing for the upcoming holiday season. What lessons can brands learn from this year’s back-to-school period as they execute their plans for the end of the year? Back-to-school has long been the…

In a world where customers are no longer knocking on your (online) door because they already know your name, how you’re discovered is everything. For independent merchants, especially small and midsize sellers, the old rules of product discovery (search + paid ads) are being rewritten. The rise of social shopping, creator-led recommendations, and artificial intelligence-powered…

The U.S. is in for a gritty holiday season as consumers will walk a tightrope between emotion and financial restraint over the next few months. The pressure always ramps up this time of the year because it’s the bulk of how many B2C businesses make their revenue. But what if consumers don’t want to give…

The Labubu doll craze might look like another blink-and-you’ll-miss-it internet trend, but for brands and marketers paying attention, it’s something bigger. It’s a case study in how cult fandom, fear of missing out (FOMO), and hyper-specific identity signals are shaping the future of brand loyalty and predictive targeting. Labubu isn’t just a toy. It’s a…

Retail today is dynamic. It’s fast-paced. And it’s online. Product discovery often begins on mobile devices, and social commerce is booming. Shoppers now expect a seamless, personalized experience across all channels. Specialty retailers like pet supply stores, jewelers, and sewing shops won’t stand out by simply having great products. They have to connect with customers…

It may still be summer, but the start of the holiday shopping season is growing closer by the day. According to research from Unity, over a third of holiday shoppers will make purchases during October and November, well before the typical Black Friday/Cyber Monday promotional week. As brands try to find efficient and effective ways…

Best Buy announced late last week that it will test mini-showrooms in some of its stores featuring Ikea products to show off kitchen design elements from the home retailer beside home appliances from the electronics store. Beginning this fall, the program will debut in 10 Best Buy stores across Florida and Texas. Each store will…

Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they demand authenticity and transparency from the brands and retailers they embrace. The wellness economy — i.e., industries and products that promote physical, mental and emotional well-being — is a rapidly expanding sector predicted to top…

Learn how retail marketing teams eliminate bottlenecks, personalize at scale, and act in real time through AI-optimization.

For retailers of all sizes, the key to driving brand recognition and ultimately sales is connecting relevantly with consumers by meeting them where they're making purchasing decisions. The expectation of convenience is ever growing among consumers. In fact, 77 percent of U.S. consumers cited convenience, including comfort, speed, accessibility and availability, as a key factor…