E-Commerce

H&M launched on Tuesday on Nordstrom Marketplace, expanding the brand's reach and marking its first launch on a curated retail marketplace in the U.S. H&M is making its marketplace debut with a curated selection of womenswear, menswear and childrenswear, alongside the brand’s activewear line, H&M Move. The offering is expected to be refreshed regularly with new seasonal…

Today’s marketers are integrating generative artificial intelligence solutions across workflows, automating key components of campaign creation and orchestration. And they're seeing results in record time. However, the next era of AI-enabled marketing strategies will not be centered on automation. Tomorrow’s marketing leaders will be focused on building agentic AI solutions that can handle complex workflows…

When bad actors take advantage of retailers, abusing a returns policy or conspiring with an associate to steal from the register, they might be tempted to look the other way. Culturally, the organization doesn’t want to think a consumer could be sneaky — someone capable of wearing a dress to prom with the intention of…

Retail has always been about conversation. Long before artificial intelligence, the best store associates knew the real sale happened in the exchange — the “what are you looking for today?” that turned a browser into a buyer. Yet somehow, as the industry raced to digitize everything, that conversational instinct got lost and replaced with menus,…

The retail industry has entered a new era, one in which fragmented omnichannel strategies are no longer enough to meet rising consumer expectations and mounting operational pressures. According to Manhattan Associates’ latest report, Unified Commerce Powers Future Retail Success, the retailers pulling ahead are those that have moved beyond omnichannel and embraced unified commerce: a…

A steady stream of new customers keeps revenue moving even as earlier customers fail to convert into repeat buyers. However, over time the imbalance builds and catches up, pushing growth toward constant replacement instead of repeat behavior and putting more pressure on spend. When that strain shows up, teams often double down on what looks…

Retail’s retreat from self-checkout (SCO) is swift and highly visible as major chains are aggressively scaling back lanes. Even local governments are beginning to get involved, with proposed legislation in places like New York City aimed at restricting usage and increasing staffing requirements. SCO feels like it’s assumed the most significant amount of blame for…

The retail industry spent the past decade building big. Scale was every CIO's mantra — massive systems designed to support millions of users and petabytes of data. And for a while, that strategy worked. E-commerce platforms handle holiday spikes. Cloud infrastructure powers businesses of every size. The engineering challenge of scale has largely been solved.…

Retail technology teams face a paradox: artificial intelligence is transforming how software gets built, yet the very tools that accelerate delivery are outpacing the security processes designed to protect it. For retailers competing on digital experience, faster development is essential. However, as the use of generative AI to create code and automate features becomes standard…

At Shoptalk in Las Vegas last month, Total Retail Editor-in-Chief Joe Keenan spoke with Elina Vilk, president and chief business officer, and Lisa Horton, chief communications and creative officer at David's Bridal, the wedding technology company, media powerhouse, and marketplace platform. They discuss the bridal company's "Aisle to Algorithm" strategy, balancing the risks and rewards…