Online Video

TikTok uninstall rates spiking nearly 150 percent following renewed U.S. uncertainty isn’t just a social media headline. For retail marketers planning back-to-school and holiday campaigns, it raises a more practical question: Where will our customers actually spend their time this season, and which channels will reliably drive traffic and sales? Retailers planning peak season don’t have…

Digital out of home (DOOH) screens provide the world with bold canvases for advertisers to delight audiences in in real life (IRL) across a myriad of environments. While the static image remains the cornerstone of high-impact advertising, the integration of video allows DOOH to transcend its surroundings, transforming a vibrant screen into an unmissable, cinematic…

With over 2.7 billion monthly users, YouTube is now the No. 1 most-visited mobile app and the No. 2 most-visited mobile video app (right after TikTok). Not to mention the No. 1 destination for podcasts as well as streaming. Users watch more than 1 billion hours of content on YouTube every day. Therefore, if you’re…

Let's face it, video is everywhere you look. With 87 percent of customers starting their product searches on e-commerce stores, the integration of interactive video content on product pages, landing pages, and throughout the online shopping experience is no longer a futuristic notion — it's becoming a fundamental expectation. The narrative around video commerce often…

The holiday shopping season is well underway. While U.S. retail giants such as Walmart, Target, and Best Buy leaned into their annual October sales rollout, foreign competitors like Shein have taken a different, more innovative, route by using video commerce to engage directly with U.S. consumers, leading to increased conversion. TikTok is also making waves…

The phenomenon of social commerce is rapidly transforming how people buy products online. Whether through serendipitous discovery or a deliberate search, social media is now very much part of the commercial experience for consumers. And the second youngest generation, Gen Z, are the trendsetters. A massive 88 percent of Gen Z consumers use social media…

Live shopping is revolutionizing the e-commerce landscape, providing sellers with comprehensive solutions to enhance customer engagement and elevate the shopping experience. By creating ultra-low latency livestreams, interactive chat, product demonstrations, transactional video and more, live shopping is empowering sellers to showcase their products and drive sales at an unprecedented scale.  As e-commerce evolves, live shopping…

Every marketer is painfully aware that it’s never been more difficult to grab a consumer’s attention. Some research even suggests that the average goldfish has a longer attention span than the average human. So how do retail brands capture attention, let alone grow their conversions and, by extension, their sales? Video has long been considered…

Seeing the remarkable success that live shopping has generated in China, U.S. retailers are eager to build out their own live shopping capacities to entice younger shoppers and deepen customer engagement. Although the live shopping category is expected to grow to $68 billion in the U.S. in just two years, translating the awareness that livestreams…

Social media is no longer just a place to connect with friends; it has transformed into a powerful engine for businesses to acquire new customers. A recent survey revealed that a staggering 97 percent of marketers are leveraging social media to reach their target audiences. And the numbers don't lie — brands that embrace social…