Product Packaging

Most marketing teams treat product packaging as someone else's problem. You hand off specs to operations, they negotiate with suppliers, and you move on to campaigns that feel more exciting. However, packaging plays more of a role in a business than leaders tend to realize; it directly affects your conversion rates, customer acquisition costs, and…

Today's consumers interact with brands across a wide range of channels, from physical stores and social media to mobile apps and e-commerce sites, and they expect a seamless shopping experience at every touchpoint.   This omnichannel shift has created new pressures for retailers, as 84 percent of consumers now demand consistency across all physical, digital…

The Digital Product Passport (DPP) initiative coming out of the European Union is already reshaping how brands think about product data. While its initial enforcement will be in the EU, U.S. brands shouldn't assume they can wait on the sidelines. If you sell into Europe (or plan to) you’ll be impacted. Even if you don’t,…

Here are several trends within the packaging world that are worth tracking by retailers and brands: Sustainable Packaging Trends: Retailers are embracing minimalist designs, digital printing, and eco-conscious materials to meet rising consumer demand for sustainability. Industry-Wide Appeal: From food to fashion, sustainable packaging resonates across all retail sectors and demographics, helping brands build trust…

As online shopping continues to skyrocket, driven in part by annual internet platform sales events, it’s crucial for businesses to prioritize sustainable shipping practices. This approach is more than just a trend — it's a necessary shift towards reducing waste, cutting costs and promoting overall sustainability. The environmental footprint of traditional packaging is staggering. Oversized…

Summer shopping season, including back-to-school, is underway, bringing opportunities for retailers to drive sales and enhance customer loyalty. The key lies in delivering exceptional customer experiences that can help retailers stand out. In fact, approximately 45 percent of companies worldwide perceive customer experience as a top competitive differentiator. While the overall shopping experience relies on…

Globally, private brand sales are soaring. According to Nielsen IQ, in the U.S. alone these brands now comprise 17 percent of all retail sales. But when it comes to sustainability, particularly for packaging, the picture is a little murkier. Retailers’ private brand product managers tend to focus on the bottom line for differentiation to steal market…

In today’s world, customers expect exceptional experiences at every opportunity. One of the most exciting developments in this area is interactive packaging, which allows brands to engage with consumers before they even become customers. With advancements in technology, the potential for improving customer engagement through interactive packaging is enormous. In fact, the global smart packaging…

Every year, the U.S. goes through enough cardboard boxes for shipping to pave a one-mile-wide road from New York City to Los Angeles three times, or build a mile-high cardboard wall around the entire continental U.S. Getting rid of overreliance on Amazon.com's signature brown box is a key goal of the retail giant and its…

While Amazon.com's impact on e-commerce is sizable, arguably one of the most impressive parts of the company has less to do with selling products and more about delivering them. In 2014, the company had a 0 percent logistics market share. As reported by Axios in 2020, just six years later, Amazon’s logistics arm overtook FedEx…