CRM

Retailers have spent the last decade racing toward speed. Faster checkouts. Faster deliveries. Automated personalization. Shoppers want it, and retailers have been more than happy to oblige. For years, that speed helped build loyalty. Brands could keep up with consumer expectations while rewarding customers with convenience they could count on. But it’s no longer enough:…

The 2025 holiday season may be behind us, but the pressures that shaped it like persistent inflation, cautious consumer sentiment, and shifting expectations are carrying directly into the summer 2026 retail season. According to the National Retail Federation, consumers remain value-conscious, with spending growth expected to be modest as households continue to prioritize essentials and…

In the brick-and-mortar retail landscape, businesses often operate with a significant blind spot: they don't truly know their customers. While digital loyalty programs can yield match rates of up to 30 percent, in-store rates tell a different story. In-person retail identification often lingers in the single digits, leaving the vast majority of in-store shoppers categorized…

The most important moment in retail no longer happens in a store aisle or even on a single promotional day. It happens across screens, in notifications, in checkout flows, and in the quiet spaces between purchases. As e-commerce and digital-first journeys become the default, the traditional retail calendar has begun to lose its grip. There…

For decades, retailers have invested heavily in owning the customer relationship. Loyalty programs, first-party data, and personalization engines were all designed to ensure brands, not intermediaries, understand their customers best. That foundation is now at risk of slipping away as artificial intelligence-powered platforms increasingly take over the shopping experience. As consumers increasingly discover and purchase…

Retailers are finally realizing that their customer data can pay for itself. For years, brands have treated first-party data as a cost of doing business, but now it's being redefined as a monetizable asset. Purchase history, browsing behavior, loyalty engagement, and customer preferences are becoming foundational inputs for personalization and performance measurement. Most organizations recognize…

Stadium Goods ,a premium sneaker and streetwear marketplace, saw email revenue jump 268 percent year-over-year this Black Friday. That kind of lift didn’t come from a single campaign or holiday gimmick, but from a year of refining our CRM playbook: reactivating cold subscribers, merchandising around the products sneakerheads were already hunting for, and making the…

Many retailers assume that complying with the latest privacy laws or using trusted platforms is enough to stay protected, and that privacy lawsuits are mainly a risk for large national brands. Yet nearly half (43 percent) of recent web privacy claims have targeted businesses in the consumer discretionary sector, with retailers accounting for a significant…

Back in 2020, when COVID hit, a lot of companies hit pause. Research was shelved, campaigns went quiet, and budgets froze while teams waited to see how things would shake out. But by the time they realized consumer behavior had already changed, it was too late — they were months behind. Now, with tariffs driving…

While professional sports teams vie for championships with millions watching, a quietly intense competition is taking place now and throughout the holidays across retail media. Commercial potential and consumer intent are high, but captivating attention and driving conversions is more competitive than ever. Indeed, according to Emarketer, global retail media ad spend is projected to…