Affiliate Marketing

For years, the marketing industry has been nudged toward a narrative of convergence: that influencer marketing and affiliate marketing are on an inevitable path to becoming one. The argument is tempting. Both involve third-party partners. Both thrive on digital platforms. Both have been swept into the same vendor pitches and industry conference tracks. However, this…

Retail media sits at the top of every chief marketing officer's agenda … and for good reason. It promises precision targeting, measurable sales outcomes, and proximity to customers at the point of decision. Meanwhile, affiliate and creator programs have evolved from emerging channels into reliable, cost‑effective, and crucial drivers of revenue, but the majority of…

Retailers are rethinking their performance marketing mix as customer acquisition costs climb and consumer behavior becomes more value-driven. Search has become prohibitively expensive. Paid social status is increasingly volatile. Loyalty programs require ongoing investment and still struggle to re-engage dormant shoppers. And yet one of the highest intent, most cost-efficient performance channels in the retail…

Online shopping today looks very different than it did a decade ago. More customers are turning to social media and other sites to discover and purchase products. However, shoppers still trust real people more than these platforms, and their recommendations are key to retail growth. On our affiliate marketing platform, creators and influencers drove 17…

Live shopping is quickly becoming a powerful tool for retailers seeking to drive conversion, particularly in price-sensitive moments like back-to-school season. Consumers trust influencers — 71 percent of U.S. consumers purchased a creator-founded product last year, and that number is rising. By leveraging trusted influencers and real-time engagement, brands can shorten the path from discovery…

Marketing as a small retailer is overwhelming. Limited time, small teams, and even smaller budgets make it hard to compete with larger competitors. Exposure is critical to growth, but finding efficient, cost-effective ways to get your brand out there isn’t always easy. That’s where affiliates could come in handy for your business. Affiliate marketing allows…

The demarcation between online and offline shopping experiences is fading rapidly. Today, customers do not distinguish between the two, navigating fluidly from digital to brick-and-mortar channels in their purchasing journey. This evolution in consumer behavior underscores the critical importance of omnichannel marketing, transforming it from a mere competitive edge to an indispensable business strategy. According…

Since 2020, U.S. households have been battling high inflation and navigating increased costs for groceries, gas and housing. As a direct consequence of this inflationary environment, consumers have had to make difficult spending decisions. Despite these challenges, the retail industry has remained nimble, adapting with new ways for consumers to purchase goods and services with…

The idea that Q4 makes or breaks retail and e-commerce companies every year isn't new, but the actual impact of the holidays is staggering. In 2022, Cyber Week sales in the U.S. hit $35.2 billion, with that one stretch representing a huge chunk of the year’s revenue for brands across industries. We’re well into Q4,…

How can you grow your e-commerce business without spending more money? Rising inflation, slower economic growth and slashed budgets mean there's less cash available to invest in marketing activities, but a greater need to gain new customers and increase sales. A brand’s various marketing efforts tend to focus on one part of the consumer purchase…