Promotional Strategy

With our seemingly endless fascination for "The" holiday shopping season — which culminates in important religious holidays like Christmas, Kwanza and Chanukah — we often lose sight of Halloween. But if you've ever worked for a party supply retailer and/or costume supplier (which I have), it's a holiday you never forget. Before the chaos we now call "doorbusters" that occur Thanksgiving weekend, there were the three days before Halloween.

Gilt.com is launching the Gilt Insider Program, a new free rewards program offering Gilt members the opportunity to earn points for free by interacting with the site. Activities such as making purchases, referring friends and visiting online sales earn members points they can redeem for benefits such as access to early sales, exclusive discounts, free shipping and invites to special events.