Marketing Automation
October 31, 2018 at 11:53 am
For our Inner Circle Q&A this week, the folks at Custora, one of the Women in Retail Leadership Circle: On the Road, San Francisco sponsors, interviewed Renee Lopes Halvorsen, senior director of marketing and e-commerce for Marine Layer, a Custora client. A San Francisco-based company, Marine Layer is known for making “absurdly soft clothes (that are stylish too).”
July 25, 2018 at 11:21 am
Though it was temporarily sidelined by some otherwise adorable dogs, Amazon Prime Day offered millions of Americans a much-welcomed break from the recent hot snap by providing an oasis of cool deals and a few thrilling moments of holiday-like shopping frenzy. Meanwhile, brand advertisers across the world looked to cash in on Prime Day’s 36-hour…
June 1, 2018 at 10:29 am
Consumer behavior has shifted. While many shoppers now prefer smaller, more customer experience-oriented retailers, at the same time, they value e-commerce because they believe it offers better choice, convenience and price. While more than half of today’s consumers are regularly completing transactions online, several industry experts are finding that customers still want to feel connected…
May 17, 2018 at 11:21 am
Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.
March 1, 2018 at 2:11 pm
In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.
January 22, 2018 at 11:49 am
With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns
December 5, 2017 at 11:15 am
Consumers are eager to embrace connected devices and automation; however, they remain wary of the Internet of Things (IoT), security breaches and their long-term effects. People want the ease and accessibility that automation can provide but want assurance that there are protocols and security measures in place before they fully adopt these practices. Optimistic for…
October 18, 2017 at 1:04 pm
Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…
October 12, 2017 at 12:20 pm
The future of retail? Personalizing the customer experience. It may seem obvious, but not all retailers are as tech savvy as they need to be to catch the attention of today’s millennial and Gen Z shoppers. For many retailers, the smartphone strategy was first. The industry advice was that retailers had to be at the…
October 2, 2017 at 1:09 pm
There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season to…
