Customer Data

The fashion industry thrives on anticipation. Brands stake billions on predicting trends, yet many still rely on outdated decision-making processes. Data is often siloed across departments, leaving even the most iconic fashion houses struggling to personalize customer experiences, optimize supply chains, and maximize revenue. The True Cost of Fragmented Data Fashion brands thrive on anticipation…

What if one in four of your customers were misidentified, costing your business millions without you even realizing it? It’s not a hypothetical. Today, companies are facing a data identity crisis that’s costing them millions in wasted spend, poor targeting, and missed opportunities. The root of the problem? Customer identities are fragmented across disconnected systems…

Retail has dramatically transformed in recent years as evolving consumer preferences and the COVID-19 pandemic turbocharged e-commerce growth. While online sales surged, profitability didn’t keep pace — leaving retailers scrambling for alternative revenue streams. In the rush to recover lost profits, many retailers handed over their retail media operations to third-party gatekeepers. This quick fix,…

A recent survey revealed compelling insights on what business leaders expect from artificial intelligence (AI) in customer engagement. Sixty-seven percent looked to AI for faster information, 62 percent to reduce wait times, 53 percent for improved data accuracy, 42 percent to create consistent experiences, and 41 percent for personalized responses. They say all roads lead…

Leading retailers are interested in personalization efforts that drive the “right” customer behaviors. In marketing, the right messages, delivered at the right time to the right consumer and featuring easy-to-act-upon content result in more revenue at a better margin than non-personalized mass messaging. However, the aim of modern marketing efforts isn't about delivering personalization per…

In this exclusive interview, Total Retail speaks with Nikki Baird, vice president of strategy and product at Aptos, to explore the evolving retail landscape. Baird offers valuable insights into shifting consumer behavior, the growing importance of unified customer experiences, and the strategic role of technology — particularly artificial intelligence — in enhancing in-store engagement. She…

Shoptalk’s theme this year was customer centricity. Putting the customer at the center can be a big challenge for brands. The first issue many companies run into is competing priorities. A retailer that needs to clear excess inventory before the next shipment feels the pressure to push clearance messaging even if a customer-centric strategy would…

We’ll dive into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.

2024 was the ultimate retail rollercoaster — and not the fun kind you find at a theme park. With rising and falling inflation, jobless claims and consumer sentiment, retailers had a lot to toss and turn about last year. As we venture further into 2025, all eyes are on retailers. Will they adapt to shifting…

Retailers are eager to leverage artificial intelligence (AI) tools to take advantage of unstructured datasets. Unlocking the untapped potential of both structured and unstructured data through AI will help retailers build more meaningful relationships with consumers, boosting brand loyalty and creating more upsell opportunities while optimizing the shopping experience and driving greater product innovation. However,…