Subscription Commerce

Forget Instant Gratification. Brands Need to Focus on Constant Gratification
August 16, 2018 at 9:16 am

As a mom of two young kids, I can’t imagine a world before grocery delivery, theme park fast passes, or my Tide to Go pen. We live in an age defined by instant communication, with everything at our fingertips or just a click away. Customers can make purchases and get loyalty rewards almost anytime, anywhere.…

Market Outlook, Future Challenges for Subscription Commerce Sector
July 12, 2018 at 9:44 am

Once a relatively small sector, subscription commerce services now cover nearly all realms of retail, from clothes and personal grooming to food, wine and pet products — and it doesn’t appear as if this trend will slow down soon. To understand more about these companies and the outlook for the subscription commerce industry, Snapfulfil partnered…

Best Buy Launches a Tech Support Subscription Service
May 23, 2018 at 10:11 am

Best Buy is now offering a subscription service for a version of its Geek Squad tech support unit, betting that the growing complexity of smart homes and connected devices will create demand for offerings that go beyond the one-off repair job. The Verge reports the service, called Total Tech Support, offers subscribers 24/7 tech support…

Managing Payments in the Subscription Economy
May 15, 2018 at 2:15 pm

The subscription economy brings the need for a completely different approach to building and expanding a business. Driven by changes in purchasing behavior and consumer preference, the subscription economy is in full effect. The industry has grown 200 percent annually since 2011, and in 2017, subscription businesses attracted more than 11 million U.S. subscribers. Looking…

The Challenge of Pricing for Retailers Launching Subscriptions
May 1, 2018 at 10:11 am

Subscription programs are hot right now, but they’re not just for startups. Last year, major omnichannel retailers including Under Armour, Ann Taylor, and Old Navy launched subscriptions for their customers as part of overall omnichannel strategies. Omnichannel retailers and other companies offer subscriptions for different reasons. For large manufacturers and consumer packaged goods companies, subscriptions…

Rockets of Awesome Founder Talks Subscription Commerce, Growth Strategy
April 23, 2018 at 3:16 pm

In episode 141 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Rachel Blumenthal, founder and CEO of Rockets of Awesome. The interview covers a wide range of topics, from subscription commerce to the brand growth's strategy and much more. This episode was recorded live at our Total Retail Roundtable in New York City…

Retailers Going Digital: Take a Fresh Look at Monetization Systems
April 11, 2018 at 12:12 pm

Not long ago, throngs of movie-watchers gladly bypassed renting videos from brick-and-mortar retailers in favor of subscription services that mailed a certain number of DVDs to their doorsteps every month. It was arguably the beginning of a massive trend toward subscription-based commerce in the entertainment industry. How times have changed. In just a few short…

Amazon Raises Monthly Prime Membership Price by 18%
January 19, 2018 at 12:54 pm

Amazon.com said today that it's raising its monthly Prime membership rates. The premium membership that grants faster shipping and access to Amazon Video will now cost $12.99 per month, up from $10.99, an 18 percent increase. Amazon is also increasing the discounted student monthly rate from $5.49 to $6.49 per month for new sign-ups.The cost…

5 New Year’s Resolutions for the Retail Industry
January 15, 2018 at 10:21 pm

Last year marked significant change for the retail industry. We witnessed age-old retailers going bankrupt and names like Alexa surge in popularity. Amidst the turmoil, disruptors like Wal-Mart and Amazon.com dominated investment in emerging technologies, like voice-based ordering and robotics, and completed strategic acquisitions to expand into new markets. In 2018, we expect to see faster change and greater disruption.…

How to Take a Page From Sephora’s Subscription PLAY! Book
December 15, 2017 at 6:29 am

More and more brick-and-mortar retailers are jumping onto the subscription bandwagon. Take Sephora, for example. When the makeup retailer launched its subscription box, PLAY! by Sephora, customers felt like they were pushing “play” on a customized mix from someone who knew all their favorite songs. Each box includes five deluxe cosmetic products, from old favorites to…