David's Bridal Partners With Shopify for Agentic Commerce

David's Bridal has launched Shopify's Agentic Storefronts across ChatGPT and Microsoft Copilot, further cementing its reputation as the leading artificial intelligence-powered marketplace, media network, and planning ecosystem for life's most meaningful celebrations. The move unlocks a new, high-growth commerce channel where products are discovered, recommended, and purchased through AI conversations. David's is among the first merchants globally to activate fully integrated, end-to-end commerce within generative AI platforms, and marks a major step forward in its "Aisle to Algorithm" strategy to place the company at the forefront of AI-driven commerce.

Total Retail's Take: David's is transforming its business to be more than a legacy bridal retailer. The plan is to position David's as a 360-degree, AI-powered technology and media organization, dual-sided marketplace platform, and wholesale leader. The company's "Aisle to Algorithm" strategy intends to reshape how people plan, shop, and celebrate for weddings and life's special moments.

For more insight into David's Bridal's transformation, including how brand, content and technology are coming together to strengthen the business going forward, check out this video interview I conducted with Elina Vilk, president and chief business officer, and Lisa Horton, chief communications and creative officer, at Shoptalk last month.