Marketing

In episode 504 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Matt Navarro, global president of Stanley 1913, the iconic global lifestyle brand synonymous with premium food and beverage innovation, operated by PMI WW Brands. The discussion begins with talk about Stanley's evolution into a global lifestyle brand (2:00). Navarro explains Stanley's strategy to diversify…

When most people think about data companies, they think about Big Tech: companies like Meta and Google, which made their billions by acquiring and deploying user information. But the fact is, in 2026, virtually every sufficiently large business is a data company, no matter what its ostensible function is. And some of these data companies,…

Retail media sits at the top of every chief marketing officer's agenda … and for good reason. It promises precision targeting, measurable sales outcomes, and proximity to customers at the point of decision. Meanwhile, affiliate and creator programs have evolved from emerging channels into reliable, cost‑effective, and crucial drivers of revenue, but the majority of…

At a recent activation, we had a diverse audience in the room — brand decision-makers, senior retail buyers, marketing leads, category managers, etc. But they weren't the only ones there. Their spouses showed up. Their kids. Close friends. Mentors from previous jobs. Nobody asked them to bring those people. They just did. Most brands would…

Digital out of home (DOOH) screens provide the world with bold canvases for advertisers to delight audiences in in real life (IRL) across a myriad of environments. While the static image remains the cornerstone of high-impact advertising, the integration of video allows DOOH to transcend its surroundings, transforming a vibrant screen into an unmissable, cinematic…

Retail media is on the brink of reinvention. Fueled by rapid advancements in artificial intelligence, shifting consumer expectations, and the growing demand for incremental brand investment, the category is entering a transformative era. In 2026, retail media will no longer be a siloed ad channel — it will become the operating system of retail, where…

Artificial intelligence can identify your target audience in seconds, optimize campaigns in milliseconds, and generate hundreds of creative variations in minutes. Marketing automation has never been more powerful — or more tempting. Yet the marketers winning right now aren't the ones automating everything. They're the ones who know exactly what not to automate. Because while…

Over the last few years, most retail organizations have gone all-in on "digital transformation." They’ve bought the software, hired the data experts, and built impressive tech stacks. But here’s the reality: even with all those tools, many marketing teams still feel like they’re driving a Ferrari on a dirt road. If the data says on…

Retail media’s rise has been fast and decisive. Spending is projected to reach $71.1 billion in 2026, with nearly every major retailer now offering advertisers some version of a retail media network. The names leading the charge are familiar: Amazon.com, Walmart, Kroger, Albertsons. These platforms have proven that when purchase data, media inventory, and measurement…

The retail media sector is expanding rapidly. In Europe, it’s growing at nearly four times the pace of the wider digital advertising market, according to figures from IAB Europe, and it’s forecast to hit €31 billion by 2028. For all its potential, retail media can also be complex and demanding, particularly for smaller advertisers with…