Marketing

As we begin a new year, one message from small businesses is clear: marketing has never been more competitive, more dynamic, or more essential to growth. The findings from Constant Contact’s latest Small Business Now report, along with new data from a December 2025 follow-up study, reveal not only how much the marketing landscape has…

Retail marketing is moving through a period of realignment. Privacy expectations, rapid artificial intelligence adoption, and the demand for accountable performance are reshaping how retailers plan, execute and evaluate campaigns. Tools are advancing quickly, yet the shift in how teams think about data, measurement and activation will matter even more. In 2026, retailers will move…

All marketing leaders have been there: you get a monthly sales report from your email manager and then your social manager and then your direct mail manager and by the time you add it up, it’s two times more revenue than what actually happened. At the same time, we know you have to have multiple…

Retailers have access to more channels, dashboards and “performance” metrics than any other moment in the industry’s history. Yet it has become more difficult to understand what's truly driving sales. Every retail media network presents strong return on ad spend (ROAS). Every platform highlights its role in a customer’s path to purchase. And every marketing…

For retailers and publishers alike, the holiday season often exposes what’s working and what's not in digital advertising operations, often setting the stage for the year ahead. Campaign volume spikes, timelines shrink, and the pressure intensifies. But the real story isn't the holidays themselves; it’s about what these peak periods reveal about the industry’s operational…

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs are still measured according to traditional metrics like clickthrough rates and impressions. However, just as retailers embraced a new model when they added data monetization and publisher functions to their strategy to create RMNs, pioneering retailers…

In episode 498 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isha Nicole, senior vice president of creative and marketing at Boot Barn, America's largest western and workwear retailer. Tune in as Nicole provides an overview of Boot Barn and her role (1:20) as well as discusses the rise and influence of Americana style (2:15)…

The holiday season grabs the spotlight, but for CPG marketers, the real growth opportunity might be in the weeks that follow. The period between Christmas and mid-January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates space for brands that are prepared to seize the moment. Those…

In episode 497 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rene Federico, head of marketing for the U.S. at Primark, a global  fashion retailer founded and based in Dublin, Ireland. Listen in as Federico discusses Primark's growth in the U.S., focusing on marketing strategies to support this expansion (2:25). She details her role at…

The $472 billion global retail luxury market faces an interesting tension. Shoppers crave the kind of deeply personal experiences that artificial intelligence makes possible, yet they’re cautious about how much data they share. Once loyalty was all about collecting points or signing up for discounts; now it's something more emotional. People don’t want to be…