Marketing

This holiday season, the boldest campaigns won’t come from celebrities or brand spokespeople. They’ll come from customers. Shoppers are scrolling faster, comparing deals in real time, and increasingly skeptical of polished creative. What they trust are the voices of real people sharing their thoughts and opinions on your products and services. The numbers make clear…

The golden quarter is crunch time for consumer-facing marketers. With so much spend and limited media space, it’s easy to get muscled out of a target audience’s mindshare. If marketers can’t outspend their competition, however, they can outsmart them by identifying holiday shoppers and messaging them at the times when no one else is thinking…

While professional sports teams vie for championships with millions watching, a quietly intense competition is taking place now and throughout the holidays across retail media. Commercial potential and consumer intent are high, but captivating attention and driving conversions is more competitive than ever. Indeed, according to Emarketer, global retail media ad spend is projected to…

The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They expose the strengths and weaknesses of every system a retailer relies on. When traffic spikes and customer behavior shifts hour by hour, you see very quickly whether your data foundation is built to keep up or…

In the artificial intelligence era, marketers are experiencing a compounding curve of change. New channels emerge, and platform owners like Apple or Google change the game with their latest release. At the same time, new legislation and evolving regulations require greater oversight. The result is that tactics marketers may have counted on last year or…

The holiday shopping season has evolved dramatically over the past decade. What once revolved around a single weekend of deals after Thanksgiving has stretched into a multiweek period. Yet as more brands flood the same few shopping days, the noise has started to drown out real impact. To rise above the clutter, leading retailers are…

It’s official — the holiday shopping season is already here. This year, consumers are getting ahead of the traditional timelines to not only beat the rush but prioritize the best deals amidst economic uncertainty. Holiday shoppers are looking to bring more intention to gift-giving rather than just jump on trendy items as the holiday season is…

Every holiday season our screens fill with commercials promising joy. But lately, they’re also offering something deeper: the chance to give back. As the holiday lights flicker on and streaming screens light up with cheerful classics and binge‑worthy new releases, a subtle shift is underway in how brands are showing up. It’s not simply about…

Retail media isn’t new. It’s been called the next big channel for years, and today it’s finally living up to the hype. Shoppers are spending more time in retailer ecosystems, brands are eager to meet them there, and retailers are eager to keep them there. But here’s the thing: while the headlines highlight enterprise wins,…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan speaks with Deanna Ballew, chief product officer at Listrak, a digital marketing automation platform. Listen in as Ballew discusses the current retail marketing landscape of creativity and innovation (3:00) and how Listrak supports retailers, emphasizing the importance of marketing experimentation (5:00). With insight from…