Marketing

In episode 494 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kaitlyn Hebert, global chief marketing officer for the Ninja brand of SharkNinja, a leading global product design and technology company. The interview was recorded at Shoptalk Fall in Chicago. Hebert explains how Ninja’s organizational structure and innovation hub speed up product development (2:00). She…

Despite being around since 2012 when Amazon.com launched Amazon Ads, retail media is still evolving and different regions have approached it from different angles. While North America has scaled fast, it has also accumulated complexity: stitched-together stacks, negotiated measurement instead of designed frameworks, and a heavy tilt toward search as the default growth engine. Europe…

While the holiday season has been dubbed “the most wonderful time of the year,” the fourth quarter also represents an intense, make-it-or-break-it period for many businesses. For marketers and business owners, it’s not just about riding the wave of increased consumer spending; it's about dealing with fierce competition and standing out in an increasingly crowded…

The luxury market, which determines what consumers consider the pinnacle of desirability, is entering a surprising period of vulnerability. After five years of outpacing the broader economy, 2024 saw a 2 percent contraction, with 50 million consumers either opting out or being priced out amid economic uncertainty. Even luxury consumers are feeling the strain of…

October used to be the quiet before the chaos, the month where retailers finalized promotions, smoothed supply chains, and crossed fingers. Not anymore. The game has shifted. Holiday 2025 is already underway, and the brands that still treat October as a prep month are about to lose share before the season gets into full swing.…

The value of retailer first-party data has been undeniable since the launch of Tesco Clubcard with dunnhumby in 1995. That breakthrough proved purchase data could drive loyalty and monetization. Three decades later and retail media has blossomed into one of the fastest-growing and most fragmented parts of digital advertising. Opportunities are immense, but so are…

This holiday season won’t look like the last one or the one before it. Shoppers are moving earlier, campaigns are running longer, and the pressure to prove return on investment is higher than ever. For retailers, the challenge is twofold: keep up with shifting consumer behavior and prove that every ad dollar actually performs. Campaigns…

Shoppers today are more autonomous, informed and decisive than ever. They’re discovering, comparing and transacting in real time, often outside the boundaries of traditional storefronts. This shift demands a new kind of advertising, one that moves at the speed of consumer intent, appears in the right context, and collapses the distance between discovery and purchase.…

In episode 492 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Debbie Woloshin, chief marketing officer at Stitch Fix, the leading online personal styling service. The interview was recorded at at Shoptalk Fall in Chicago last month. Listen in as Woloshin discusses innovating the product discovery process (1:40) as well as Stitch Fix's "Retail Therapy"…

As the holiday season approaches, retailers and marketers face a rapidly evolving landscape shaped by shifting consumer expectations, economic uncertainty, and digital transformation. Recent Gartner data reveals several key trends that will define the 2025 holiday retail environment. To succeed, retail CMOs and their teams must adapt their strategies to meet new consumer demands and…