Marketing

Everyone has a digital circular. Don’t let them die on your website or app. What maximizes digital circulars’ incremental outcomes is the ability to extend the reach of this critical asset to shoppers before their next store visit. In the hunt for value, consumers are frequenting more stores and channels, creating smaller basket sizes and…

Digital advertising has always relied on feedback loops. However, in recent years those loops have changed dramatically. The loss of third-party cookies, mobile tracking restrictions and stricter privacy rules have made it harder for marketers to see what’s working, let alone optimize in real time. The industry has responded with privacy-compliant solutions, yet many brands…

Wondering what your customers really want? Right now? In 2025? Here it is: Customers want brands to meet them where they are, in real time, with made-for-them messaging that’s genuinely helpful given their unique context. Now, obviously, that’s a tall order. And it’s an order that traditional tactics, like generalized audience segmentation, won’t be able…

Gap recently announced its expansion into “sleeper categories” like beauty and accessories. While this move reflects a timely reaction to trends, it more importantly demonstrates the power of research discipline and foresight. Beauty and skincare are among the fastest-growing categories for Gen Z, with spending in these areas outpacing fashion growth. Statista reported the average…

The rapid emergence of retail media networks (RMNs) has redefined the digital advertising landscape by offering brands direct access to consumers at the point of sale. Though global RMN ad spending is expected to surpass $106 billion by 2027, the focus on strategic marketing budget planning is still lacking. RMNs use first-party consumer data to…

This video features a panel discussion between Calvin Lammers, general manager, digital, Nécessaire; Ashley Parrish, senior vice president, commerce, NBCUniversal; Taryn Dominie, senior director, head of industry, Orange Apron Media, The Home Depot; and Evan Hovorka, vice president, product innovation, Albertsons Media Collective, from Total Retail Tech in Atlanta last month. The panel was moderated by…

As growth in commerce media moves from search into display and further up the funnel into brand budgets, its growth is being held back by limited measuring capabilities. The majority of commerce media today is being measured using last-click attribution, however, upper-funnel brand media rarely drives clicks or is the last touch before a purchase.…

The Labubu doll craze might look like another blink-and-you’ll-miss-it internet trend, but for brands and marketers paying attention, it’s something bigger. It’s a case study in how cult fandom, fear of missing out (FOMO), and hyper-specific identity signals are shaping the future of brand loyalty and predictive targeting. Labubu isn’t just a toy. It’s a…

In the rapidly evolving retail world, consumers are becoming increasingly discerning. They've grown weary of superficial personalization efforts that feel contrived or irrelevant. Instead, they seek seamless, intuitive interactions that demonstrate a genuine understanding of their needs — whether browsing online, checking emails, or visiting a store. In this attention-scarce economy, brands must engage shoppers…

The “Dog Days of Summer,” named for the heliacal rising of the star Sirius, the "Dog Star," in the constellation Canis Major, have just passed. However, the wise retail marketer isn’t thinking about the waning day of summer, but instead about the start of the holiday shopping season. The marketer who hasn’t started holiday messaging…